Jun 21, 2022
In General Discussions
Yet when it comes to the simple things, marketers are often brazil phone number list hesitant to use feed-based personalizations – the implementation costs seem to outweigh the benefits.At smx advanced europe, I presented a new approach to personalized ads that combines the benefits of feed-based personalization with the simplicity of if functions. As a result, ad personalization becomes brazil phone number list much more accessible, making it something that can be part of your day-to-day account management.The disadvantages of feed-based personalized ads despite Its benefits, stream-based ad personalization is a relatively brazil phone number list complicated matter for several reasons: content in two places: your content split between an ad and a data feed is the fundamental problem with personalized ads. Their configuration requires additional steps to configure the data flow. It also requires knowledge about brazil phone number list business data flows in the first place. Flexibility: ad content and feed content should be coordinated brazil phone number list in order to harmonize. This means you should use templates that govern what goes where and how much space there is for each item. This severely limits your flexibility to freely create ads.Rating: for ads, many metrics are available in the interface. For feed items, there is little data available - and no way brazil phone number list to segment that data. More importantly, you don't get any data on the behavior of a particular ad in combination with a particular row in your data feed.