digital revolution took place (not the only one!) With the arrival of Web 2.0, the bidirectional interactive internet, with Phone Number List consequent technological development, revolution in business communication, changes in the consumer Phone Number List value scheme (towards the 'experientiality, sensitivity, emotionality), with the emergence of new marketing paradigms. New concepts and priorities come into play: the value for the customer, the overall offer, the integration along the supply chain, and the strength of the relationship with the customer, which becomes a cornerstone of marketing Phone Number List also thanks to the advent of e- commerce.
The old model is no longer valid, and the three columns become: in the center the Value Proposition oriented to the value for the customer, on the side the Operations along the Supply Chain , and the Multichannel Communication Phone Number List Relationship. This model suggests a broad reinterpretation in a Green key of a good part, if not all, of the company. Thus the product requires a review of the project, of the materials used (which may imply the choice of new suppliers) and the consideration of the possibilities of recycling and reconditioning in order to avoid immediate scrapping. The Supply Chain , in turn, suggests Phone Number List us to revisit the Supply Chain, Operations and Process Technologies from a sustainability point of view.
The third column of the model is, as will be Phone Number List recalled, the Multichannel Communication Relationship . It is characterized by two very important aspects: the choice of channels, and the directions of communication, which are Phone Number List now by virtue of digital technologies, become four, since those Phone Number List from the market have been added to the traditional flow from the company to the customer and to the market.